Ciel et Bois — Corporate Retreat SEO Launch & Demand Validation

Launching a new B2B revenue stream through collaboration, SEO, and UX execution

Project Snapshot

Timeframe: December 2024 - Present

My Role: SEO support - UX layout - Page publishing - Content refinement - Collaboration with leadership & SEO contractor

Key Results:

  • 11,200+ Google Search Impressions

  • Top-10 rankings for competitive B2B keywords:

    • “corporate retreat cottage”

    • “corporate retreat Ottawa”

    • “overnight corporate retreat Gatineau”

  • 88+ organic clicks from search

  • 2:28 avg time-on-page: strong engagement for a new information page

  • First inbound corporate group inquiries generated

Early metrics validated demand and established discoverability for a new corporate retreat offering.

My Role & Collaboration

I took the lead on getting the corporate retreat page built, optimized, and published, working closely with:

  • a freelance SEO specialist (keyword targeting + structure recommendations)

  • the strategy and creative teams to determine the page copy

My role focused on execution, ensuring the page was:

  • well structured

  • visually aligned with the brand

  • optimized for search

  • clear, scannable, and high-trust

This involved ongoing iteration as early search data came in.

What I Did

SEO & Structure

  • Implemented metadata improvements (titles, descriptions, alt text)

  • Applied keyword recommendations from the contractor

  • Ensured proper H1/H2 hierarchy for search readability

  • Created internal links from relevant internal pages

UX & Content

  • Structure page layout for clarity and flow

  • Formatted large copy blocks into scannable sections

  • Collaborated on content adjustments based on SEO/UX feedback

  • Inserted visuals and section dividers to support readability

  • Integrated bilingual elements where appropriate

Publishing & Performance

  • Fully built and published the page in WordPress

  • Monitored GA4 and Search Console for early performance

  • Made ongoing adjustments based on engagement metrics

Results & Early Signals

Visibility

  • 11,200+ search impressions since launch

  • Immediate traction on high-value search terms

  • Top-10 rankings achieved within first months

Engagement

  • 2:28 avg time-on-page — well above landing page benchmark

  • Strong scroll-depth and section interaction behaviour

Demand

  • 88+ organic clicks

  • First wave of corporate retreat inquiries

  • Multiple visitors reaching contact/impression interest points

These metrics demonstrate that the offering is finding it’s audience, and the page is performing as a high-intent discovery and research resource.

UX & Content Enhancements

(on your site, include 2-4 screenshots or before/after visuals.)

Examples of visuals to include:

  • before / after section layout

  • hero image + brand visuals

  • the structured trip/retreat information blocks

  • search console impressions screenshot

  • GA4 engagement graph

These visuals reinforce your UX and SEO execution skills

Reflection & Skills Demonstrated

This project helped strengthen my ability to:

  • Launch pages for brand-new product lines

  • Collaborate with specialists to execute SEO and content improvements

  • Interpret early performance data to guide changes

  • Create clear, trustworthy landing experiences for B2B buyers

  • Support long-term strategic growth through technical execution

It also demonstrated how thoughtful UX and SEO can validate demand before a product fully matures.